How to build a strong, credible and influential presence on LinkedIn.
With LinkedIn increasingly prioritising personal voices over corporate accounts, organisations who fail to position their employees as thought leaders on the platform risk losing a key communication channel.
In this hands-on training, you’ll learn how to build your presence on LinkedIn, create content that adds value to your audience and align it with both personal and organisational goals. Drawing on real examples and proven techniques, you’ll learn how to optimise your profile, identify your thought leadership niche and grow your visibility on LinkedIn.
What you'll learn
In this course, you’ll learn how to position yourself as a thought leader on LinkedIn and craft content that resonates.
In this interactive workshop, you’ll discover how to build a trusted voice on LinkedIn and develop a content strategy that balances organisational, personal and audience priorities.
You’ll explore the differences between corporate and personal pages and how they can complement each other to make more impact. You’ll also gain a broader understanding of how the algorithm works and how to craft content that builds trust and influence over time.
Programme
LinkedIn Thought Leadership
1
Why Thought Leadership matters
- Understanding the role of thought leadership
- How to build visibility and trust on LinkedIn
- What makes a strong thought leadership presence
2
Establishing yourself as a thought leader
- Defining your goals and audience
- Finding your spot and what sets you apart
- Clarifying your themes and topics
3
Corporate pages vs personal profiles on LinkedIn
- Differences between company pages and personal profiles
- How they complement each other
- Balancing personal, audience and company priorities
- Strategies to motivate your employees to be active on LinkedIn
4
Auditing your LinkedIn profile
- Strengthening your headline, ‘about’ section and experience
- Showcasing expertise through featured posts, publications and highlights
- Auditing and improving your own LinkedIn profile
5
Creating thought leadership content on LinkedIn
- Defining your content mix
- Choosing the right formats and best tips
- Writing styles and case studies
- Planning your calendar and posting cadence
6
Expanding your visibility with Thought Leader Ads
- Understanding how thought leader ads work
- Key considerations for a successful LinkedIn campaign
- Best practices for thought leader ads
7
Growing your profile
- Engaging with your network strategically
- Expanding your reach through comments and groups
8
Measuring and refining your LinkedIn Thought Leadership strategy
- Defining what success looks like on LinkedIn
- Tracking qualitative and quantitative impact
- Measuring LinkedIn metrics that matter
What's included?
- 100% hands-on training with real case scenarios and exercises
- Led by experienced trainers with strong social media expertise
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Follow-up sessions
- Personal LinkedIn profile and content audits
- Content production and strategic advice for LinkedIn
- Attendance certificates
Is this course for you?
If you've ever wondered what it actually takes to stand out on LinkedIn, this course is for you.
This training is ideal for professionals, teams and organisations seeking to build or refine their thought leadership presence on LinkedIn. It can be tailored for EU institutions, NGOs, corporates, associations and individual experts across sectors.
Depending on your needs, the workshop can focus more on content strategy, writing, profile optimisation, employee advocacy, or include advanced features such as LinkedIn ads.
Meet our trainers
Our trainers combine hands on experience with deep knowledge of LinkedIn.
Your trainer for this course will be either Merícia Teles or Jacques Foul. Both have experience in expanding employee visibility on LinkedIn, developing impactful paid campaigns and establishing strong personal profiles for corporate, policy and advocacy professionals.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you learn how to harness LinkedIn to achieve your personal and organisational goals.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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We're here to help — get in touch
Want to establish yourself as thought leader on LinkedIn?
Contact - LinkedIn Thought Leadership
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