How to use AI to write efficiently and effectively, without losing the human touch.
From paper to screens and typewriters to computers, how we write has always evolved with technology. But nothing has transformed writing quite like artificial intelligence (AI).
A process that once took hours of drafting, editing, proofreading and reviewing can now be done in seconds. But while AI tools have helped writers, journalists and policy professionals speed up their work, they have also led to a wave of flat, jargony and sloppy texts.
We believe the value of AI lies in using it as a tool support your writing, rather than as a substitute for your creativity and judgement. This is why we designed this course: to help you write faster and sharper, while keeping your voice human and authentic. Ready to write better with AI?
What you'll learn
In this workshop you’ll learn how to integrate AI into your writing process to produce clear and concise texts.
You’ll learn how AI can fit into the writing and editorial workflow, master prompting techniques that produce high-quality drafts and refine them to match your voice and speak to your readers’ needs. All while keeping your writing accurate, nuanced and human.
Programme
Writing with AI
1
Getting started with AI
- Understanding how AI works
- Knowing what AI is good at and what not
- Real-life examples of how AI can support writing in policy and communication
2
Nailing the principles first
- Understanding the principles of clear writing
- Clarifying your core messages and goals
- Using AI to identify and understand your audience
- Understanding how AI fits into the writing process, from drafting to editing
3
Researching before writing
- Mastering AI research tools such as Perplexity.ai, Gemini Deep Research, Copilot Researcher and ChatGPT Deep Research
- Comparing the outputs of AI and traditional Google Search (assessing relevance of sources, speed, and summarisation capabilities)
- Structuring recurring research and monitoring tasks
4
Prompting and refining your writing
- Learning how to create prompts that deliver strong outputs
- Keeping your writing accurate, nuanced and human
- Tweaking AI outputs effectively
- Avoiding robotic-sounding and jargon-heavy language
5
Editing and localising with AI
- Editing and refining your drafts
- Proofreading with AI
- Using AI to simulate editors and readers to assess readability
- Adapting content for different channels
- Translating and localising your content with AI
6
Using AI responsibly
- Being mindful of cultural and political sensitivities and avoiding bias
- Respecting data protection and confidentiality
- Aligning AI use with organisational tone and values
What's included?
- Fully hands-on training using AI tools from the start
- Practical exercises and case scenarios tailored to you
- Led by experienced trainers
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Follow-up sessions
- One-to-one coaching
- AI workflows auditing and consulting support
- Library of ready-to-use prompts
- Certificates
Is this course for you?
This course is for professionals who want to enhance their writing and editing, without losing the nuance and clear messaging.
This hands-on workshop is designed for communications, policy and public affairs professionals who want to use AI to improve the way they write, edit and adapt content, while keeping their texts natural, clear and human.
The course can be tailored to your team’s knowledge level (from beginner to advanced), focus on specific AI tools or exclude those restricted by your organisation and can also be combined with other sessions, such as our AI for communicators course.
Meet our trainers
Our trainers bring hands-on experience in AI writing and communication.
Your trainer for this course will be either David Grunewald or Rhea Wessel, both seasoned AI experts who have helped many professionals develop their writing and editing skills with AI.
The Clear Europe team will work closely with you and your trainer to tailor the training, provide ongoing support and make sure you leave confident in using AI to level up your writing.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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