How to harness the power of stories to connect with and captivate audiences.
We are storytelling animals. There is something in all of us that just wants to know what happens next. But where does storytelling fit in the workplace, and how can we use stories to better engage with our audiences and land our messages?
Research consistently shows that stories stay with us far longer than statistics. And they help audiences make sense of issues that might otherwise feel abstract or overwhelming. They capture attention, create emotional connection and help people understand not just what a policy does, but why it matters. Want to know how to tell stories?
What you'll learn
In this workshop we’ll teach you how to tell stories that stick.
Whether you need to give presentations or tell the story of your organisation, this course will help you tell more vivid tales.
You’ll learn how to paint pictures with words, use colourful not corporate language and tell personal stories that allow others to relate to what you do on an emotional level.
Programme
Storytelling
1
Why storytelling works
- How humans are hardwired to tell stories
- Why stories trump statistics
- Why some stories stick and some stories flop
2
Which stories work
- Selecting the right story for the right moment – and the right audience
- Choosing which medium to tell your story in – narrative, visual and video storytelling
3
Structuring stories
- Openings: Grabbing people’s attention from the start
- Middles: Providing structure and direction
- Endings: Offering closure or a clear takeaway
4
Storytelling tools
- Building drama in a story
- Harnessing emotion – connecting with people
- Creating curiosity and forward momentum
5
Telling your story
- Capturing people’s imagination
- When to use detail and when not
- How to paint vivid pictures with words
- Captivating audiences through memorable presentations
6
The business of storytelling
- Using stories to convey values, motivate your teams and make sure your message lands
- Converting messages into sticky stories
What's included?
- 100% practical training where you get to tell your stories
- Tailored to your needs, with no off-the-shelf slide decks
- Delivered in-person or online - whichever suits you
- Led by trainers with real-world storytelling expertise
- Workshops whenever you want, wherever you are
- Flexible duration: One day, multiple days? You decide
- Course handouts and supporting materials
Potential add-ons:
- Use of our training facilities
- Attendance certificates
- Follow-up sessions
- Consulting support
Is this course for you?
This course is designed for anyone who needs to tell better stories at work.
It can be adapted to all levels of experience depending on your organisation’s needs.
Whether you’re a communications professional, policy officer, media spokesperson, senior leader or part of other key teams like legal, HR, or operations, this course will equip you with the skills to tell stories that connect and convince.
Meet our trainers
Our experienced trainers bring decades of storytelling experience – on stage, on screen and on the page.
For this course, your trainers will be Danny Scheinmann, David Labi, Sarah Murphy or Yacine Kouhen, all seasoned storytellers.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you gain actionable skills to confidently manage any crisis.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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We're here to help — get in touch
Want to tell better stories?
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