How to run social media campaigns that influence policymaking.
With policymakers growing their presence on social media and engaging directly with their audiences, these platforms have become key spaces for political messaging and for influencing decisions.
Social platforms like X (formerly Twitter), LinkedIn, and Instagram now sit at the crossroads of businesses, public affairs, and political discussions. Knowing how to navigate them is essential for organisations that want to amplify their policy priorities, reach decision-makers and shape the public debate. Ready to use social media to influence the policy debate?
What you'll learn
In this course, you’ll learn how to use social media to support your advocacy goals and shape the policy debate.
In this hands-on workshop, you’ll learn how to spot where the conversations that matter to your organisation are happening online, and how to show up in a meaningful way.
We’ll cover how to build a social media strategy that supports your advocacy goals, choose the right platforms for your messages and craft content that inspires your audiences to take action.
Programme
Social Media Advocacy
1
Understanding the role of social media in policymaking
- Understanding social media’s role in the political debate and how it can help you achieve your goals
- Exploring different platforms and their key differences
- Social media success stories (and failures) to learn from
2
Identifying and reaching your policy audience
- Finding and understanding your audience: citizens, stakeholders, and policymakers
- Choosing the right channels to reach them effectively
3
Developing content that inspires action
- Aligning content with your organisation’s policy objectives
- Crafting content that resonates with policy audiences
- Planning the timing and frequency of your content
4
Amplifying your message
- Using organic and paid distribution to reach your audience online
- Leveraging partnerships, advocacy networks and key opinion leaders to amplify your message
5
Measuring and improving campaigns
- Tracking key social media metrics relevant to policy objectives
- Measuring the effectiveness of your social media campaigns
- Using insights to refine messaging and strategy
What's included?
- 100% hands-on social media training with real case scenarios and exercises
- Led by social media experts and with in-depth understanding of policymaking
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts and supporting materials
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Follow-up sessions
- Consulting support
- Social media audits
- Content production
- Certificates
Is this course for you?
This course is designed for organisations working with policy audiences and seeking to influence the public debate.
Depending on your needs, this workshop can be customised to suit various knowledge levels, target different policy audiences or focus on specific channels, including niche platforms like Bluesky and Mastodon. It can also be combined with modules from our other workshops.
The workshop is suitable for all types of organisations, including governmental bodies, NGOs, corporates, trade associations, or others looking to amplify policy priorities, engage stakeholders and shape the policy debate.
Meet our trainers
Our trainers combine social media expertise with hands-on experience in policy-focused campaigns.
Your trainer for this course will be Merícia Teles or Jacques Foul. They bring a deep understanding of social media and hands-on experience managing EU and policy-focused campaigns. They have worked with numerous organisations across the EU, helping design and bring policy campaigns to life.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and equip you with practical skills to leverage social media effectively for policymaking.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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We're here to help — get in touch
Ready to use social media to shape the policy debate?
Contact - Social Media Advocacy
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