How to use social media to boost your online presence.
Whether it’s scrolling through Instagram, reading the news on Facebook, or networking on LinkedIn, the average person spends 141 minutes per day on social media. And your business risks becoming invisible if it’s not active on there too.
But how do you make social media work for your organisation? Which social media platforms should you use to reach your key audiences? How do you craft posts that are engaging? And how on earth do you keep up to date with the latest algorithm changes and social media trends?
In this course, we’ll show you how to turn social media into a strategic communication tool that supports your organisation’s goals and boosts its visibility. Ready to start elevating your social media presence?
What you'll learn
How to create content that resonates and how to distribute it
In this workshop, you’ll learn about the intricacies of social media, from understanding how different platforms work, identifying those most relevant to your audience, creating content that resonates, distributing it and measuring its impact.
We’ll look at examples from your own organisation’s channels, see what your competitors are doing, explore the latest trends and features, so you’ll leave the workshop knowing what it takes to boost your presence on social media.
Programme
Social Media Training
1
Starting on social media
- Understanding how social media works and key differences between platforms: Facebook, Instagram, X and LinkedIn
- Exploring the latest trends and what they mean for your organisation
2
Defining a social media plan
- Setting your social media objectives
- Identifying your audience and how to target them
- Choosing the right social media channels to reach them
3
Crafting content that resonates
- Exploring different content types and formats on social media
- Structuring a content plan that works for you
- Creating content that resonates with your audience
- Scheduling and managing posts efficiently
4
Growing and engaging with your audience
- Exploring different paid advertising opportunities on social media
- Engaging with your audience by interacting with followers, responding to comments, and fostering community
- Leveraging user-generated content to increase authenticity and trust
- Collaborating with influencers and brand advocates to amplify reach
5
Measuring your impact
- Understanding key metrics and what they mean for your business
- Reporting and using social media dashboards
What's included?
- 100% hands-on social media training with real case scenarios and exercises
- Led by experienced trainers with strong social media expertise
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Follow-up sessions
- Consulting support
- Social media audits
- Content production
- Certificates
Is this course for you?
This course is designed for anyone wanting to build their social media presence or fine-tune their current strategy.
This hands-on workshop is for anyone looking to improve their social media presence, whether you’re not sure where to start or feel lost in the constant flood of updates and algorithm changes.
Depending on your needs, this workshop can be adapted to suit different knowledge levels, focus on specific platforms or advertising options or be integrated with modules from our other workshops.
It can also be tailored to all types of organisations, whether governmental bodies, NGOs, international companies or trade associations. Whatever your social media goals or audiences, we’ve got you covered.
Meet our trainers
Our trainers bring strong social media expertise from business, government and consultancies.
Your trainer for this course will be Merícia Teles or Jacques Foul, both seasoned professionals with international experience and a track record of helping organisations succeed on social media.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you learn how to harness social media to achieve your business goals.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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