David Grunewald is a recognised AI expert specialising in training, strategic consultancy and organisational audits for AI transformation.

He helps professionals and organisations tap into the potential of artificial intelligence in an ethical, sustainable, and impactful way, focusing on prompt engineering, AI agent creation, and automated workflows.

Certified by the Massachusetts Institute of Technology (MIT) in “Artificial Intelligence: Implications for Business Strategy” (2023), he founded Pluginto.ai to support organisations in integrating AI tools and strategies that enhance productivity while putting human creativity and critical thinking at the centre of AI-powered processes.

His approach is strengthened by over 28 years of experience in advertising, digital strategy and business leadership, including roles as CEO and manager of organisations undergoing transformation. This dual expertise, combining technical AI mastery with deep operational and creative and strategic experience, enables him to understand both the individual challenges of professionals and the complexities companies face in this fast-moving AI environment.

As a passionate educator for more than 15 years, David has been teaching at renowned institutions such as Université Libre de Bruxelles (ULB), ICHEC, and ECS (European Communication School). He also leads AI-focused training programmes for communication professionals at IHECS Academy.

Over the past three years, David has trained more than 2,500 professionals across Europe, Africa and Asia. His work spans diverse sectors, including media, telecommunications, consulting, government agencies, and international development programmes.