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We recently hosted a masterclass on ‘How to Tell Stories That Stick, bringing together communication professionals from across Brussels for an evening focused on practical storytelling techniques.

In a policy environment defined by complexity, competing narratives and shrinking attention spans, one trend is becoming impossible to ignore: storytelling is emerging as the most powerful tool for shaping influence in 2026.  

Newsletters have become an excellent way to build communities and share content outside of the confines of social media. Here are my five tips for getting more eyeballs on your newsletter content.

What exactly should you do (and not do) when it comes to communicating clearly? Check out our infographic on the ten commandments for clear communication.

Brussels needs its own set of emojis to cut through all the EU jargon. Here are our suggestions for relatable EU emojis.

With European elections around the corner, Brexit still up in the air and populism spreading like wildfire in mainstream politics, the EU has hit an inflection point. So how can we reach young people in an authentic way?

Speakers Amadeu Altafaj and Jo Sullivan explain how to ‘Keep Calm and Carry On’ during - and beyond - a crisis.

Reading CVs and cover letters is like smoking cigarettes – one or two won’t harm you but constant exposure will.

Danny Scheinmann is a professional storyteller, theatre actor, film-maker, bestselling novelist and an award-winning screenwriter

Isabelle Leonard is a passionate public relations practitioner whose career has spanned two continents.