TEN TIPS FOR CLEAR COMMUNICATION

AUTHOR: CLEAR EUROPE    DATE: NOVEMBER 5, 2020 

Clarity is at the heart of what we do at Clear Europe – as our name suggests! But what exactly should you do (and not do) when it comes to communicating clearly? 

Here are 10 practical tips to help you communicate more clearly in your day-to-day work.

Adapted from a post by our CEO Gareth Harding, these tips highlight what effective communication looks like in practice. 

HOW TO COMMUNICATE CLEARLY: OUR TOP 10 TIPS

1. Focus on impact 

Move, provoke, enlighten and entertain people. Hit them in the heart and head.

2. Keep it simple

Write and speak as clearly and simply as possible. Cut out the jargon.

3. Know your audience 

Tailor your message to your audience. Assume ignorance.

4. Prioritise people

Focus on impact, not process; people, not institutions.

5. Be accurate 

Check your facts and edit thoroughly.

6. Don’t confuse messages with news 

Confuse your message with the news. It rarely is.

7. Don’t assume messages are stories 

Think messages are stories. They rarely are.

8. Don’t assume prior knowledge 

Assume others are as informed or interested about your issue as you are.

9. Back up your claims 

Make claims without proof. Give hard evidence (data) and soft (stories).

10. Keep it engaging 

Bore people. Keep it lively. Keep it short.

Check our infographic

Interested in learning how to communicate more clearly – whether it’s through writing, speaking or using social media? Take a look at our communication courses and get in touch for a tailored quote.

Article updated on 21 April 2026.