How young people are changing the way news is consumed
We break down the five key insights from the Reuters Institute report - and what they mean for organisations trying to reach younger audiences.
How to tell stories that stick: key takeaways from our storytelling masterclass
We recently hosted a masterclass on ‘How to Tell Stories That Stick, bringing together communication professionals from across Brussels for an evening focused on practical storytelling techniques.
Why storytelling will be central to policy influence in 2026
In a policy environment defined by complexity, competing narratives and shrinking attention spans, one trend is becoming impossible to ignore: storytelling is emerging as the most powerful tool for shaping influence in 2026.