A dual Danish and Italian citizen, Steffen Thejll-Moller is a graduate of Oxford University. He has for the past decade advised organisations and individuals in London, Brussels and beyond on how best to use digital and social media in corporate, internal, and political communications, public affairs and campaigning.
At agencies large and small, he has worked across an array of industries, including pharma, tech, food, transport and energy, and has advised and trained international organisations, politicians and government officials.
Steffen appreciates that the internet is a game-changer, but he remembers the analogue age, is allergic to shiny new toy syndrome, and loathes being termed a guru (or ninja). He advocates a sensible use of digital and social media to help communicators understand, reach, and influence target audiences, built on solid (non-digital) foundations, like genuine audience understanding, and integrated and measurable communications strategies.