We held our first open course on social media skills on October 8, with the Maastricht-based American media trainer Becky Castle Miller giving our 15 participants many useful tips on how to make the best professional use of Twitter, Facebook, Linkedin and other social media channels.Becky talked participants through different strategies for creating and managing their social media tools, using examples of how – and how not – to communicate online. But more than that, she gave participants the keys to creating an individually-tailored Social Media Action Plan – how to set goals, formulate messages and analyse audiences properly.

Among our participants were communications consultants from Brussels-based NGOs, companies like g(+)Europe and organisations such as the European Parliament and the European Free Trade Association.

Our next open course will be on November 6 and will focus on basic communication skills. We will post details about that shortly and look forward to see you in our classroom!