Mastering Social Media

Mastering Social Media

A quickstart guide to using Facebook, Twitter and LinkedIn

Social media is rapidly changing the way people communicate with each other and and how businesses and organisations connect to their audiences. Arm yourself for the social media revolution!

Goal

After this workshop, you’ll know what the most important social networks are and how they are different from each other. You will be able to create a professional presence on the ‘Big 3’: Facebook, LinkedIn and Twitter — and manage them effectively. Finally, you will learn the key ingredients of an actionable social media strategy so that you can create your own.

Programme

  • Introduction to social media and its impact on communication
  • The current social media landscape
  • Facebook, Twitter and LinkedIn: which to use and when
  • Creating a Facebook Page, plus best practices for page management
  • Getting started with Twitter
  • Getting started with LinkedIn and posting updates and articles
  • The five components of a solid social media strategy

Tip  Want to use social media to shape policy? Sign up for our course on Social Media Campaigning.

Trainers

portret jelle uitsnedeJelleAnnars is an experienced social media manager, content marketer and copywriter. He helps businesses and organisations plan and build their digital presence and is a regular social media trainer at the European Commission.

See Jelle’s full profile

 

 

staff-beckyBecky Castle Miller links her background in marketing and advertising with her social media addiction to help people connect with their audiences online. She does website, social media, and communication consulting for clients in Europe and the United States.

 

 

 

What our participants say

"The training I attended at Clear Europe was an excellent introduction to the professional use of social media. Becky is very dynamic and accessible. Well worth attending."Oliver Smith, Researcher, GPlus
"Jelle gave a very comprehensive training. It was everything I expected from mastering social media, perhaps even more."Kasia Duchna, Marketing and Communication Administrator, Interel

Our next open course is on October 19, book your seat!

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