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March Newsletter

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TOP TIPS FOR PRESS TRIPS

Getting eight European and central Asian journalists to a US aircraft carrier in the Arabian Gulf to report on progress in defeating ISIS was a logistical headache. But the press trip we helped organise for the US-European Media Hub was an unforgettable experience. As one journalist said: “I’ve covered the World Cup and reported from inside North Korea, but this tops them all.”

So what makes a great press trip? Here are our 5 tips for making sure your media visit is a success:

    1. Keep it short: 2-3 days max. Any more is difficult to justify for busy reporters.
    2. Plan the trip around potential stories rather than smart restaurants.
    3. Avoid conference rooms. Journalists like to see stuff not hear about it.
    4. Don’t try to pack too much in. Leave time for reporters to file stories.
    5. Be aware that most US media outlets and newswires will refuse free press trips.

More tips and tricks in our Working with Journalists course.

MAKE SMARTER VIDEOS WITH YOUR SMARTPHONE 📲

We have some places left on our two-day course on shooting and editing videos with your smartphone on April 23-24.In this interactive workshop with cameraman and video coach Hervé Verloes – who shot footage for journalists on the press trip above – you will learn the practical skills needed to make professional videos with your mobile or tablet. You will also discover how to mix sounds, add credits/subtitles and upload your video to the web or social media.

More details and sign up here.

 

COME WORK WITH US

We’re looking for a marketing and communication intern to help promote our growing company. If you know someone who is passionate about communication issues and has strong digital skills, perfect English and some marketing experience, please encourage them to apply here. The position is paid and for six months.

 

EVENTS WE’RE LOOKING FORWARD TO

April 12: Full Circle evening with A.C. Grayling to discuss what social media does to truth and the campaigns that win elections.
June 11-13: This year’s Global Media Forum focuses on inequalities and is organised by German broadcaster Deutsche Welle in Bonn.
June 13-14: Quadriga is hosting the European Communication Summit in Berlin to discuss the transformation of communication across Europe.
June-November: The News Impact series returns, courtesy of the European Journalism Centre.

If you’d like to be included in this list, drop us a line.

 

THINGS WE’VE LIKED ON SOCIAL MEDIA

  • “You don’t need a digital strategy, you need a communications strategy.” Sound advice from our social media trainer Steffen Moller.
  • Organic reach is steadily declining on social media, so short-term tactics used as a patch won’t work anymore. Some ideas for a long-term solution.
  • A Live broadcast is different from a video for social media. Check these best practices – like time management and how to set up a team.
  • Genius. Reporters Without Borders is helping journalists air their censored articleson uncensored playlists.
  • For a communication company Facebook did a lousy job handling a communication crisis.
  • Rule No. 1 of crisis communication: Don’t lie. No. 2: Stick to your message sheet. And No. 3: Don’t contradict yourself. The perfect example? Cambridge Analytica.
  • Computational journalism, crowd learning and radical transparency are among thetech trends for journalists to watch in 2018.
  • For those who want to avoid sexist clichés, whether in fiction or journalism, here are some top tips backed by research.

About Aurelie Vo Thi

A graduate in advertising from the IHECS school of communication and European affairs from ULB, Aurélie worked in the European Parliament and a child-rights organisation in London before joining Clear Europe.

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