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# Clear Europe: We're Clear Europe, we provide media and communication training tailored to you. We help you communicate more clearly and convincingly through hands-on  training.

## Sitemaps
[XML Sitemap](https://cleareurope.eu/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What is thought leadership? A clear definition.](https://cleareurope.eu/news/thought-leadership-definition/): Understand the true meaning of thought leadership, by Rhea Wessel.
- [The future of news is already here. Are you ready?](https://cleareurope.eu/news/reuters-institute-study-journalism-report/): We break down the five key insights from the Reuters Institute report - and what they mean for organisations trying to reach younger audiences.
- [How to improve your writing skills: 6 timeless tips from George Orwell](https://cleareurope.eu/news/improve-writing-skills-tips-george-orwell/): George Orwell offers a series of writing tips that have become so well-known that 80 years later many British journalists can quote them by heart.
- [How young people are changing the way news is consumed](https://cleareurope.eu/news/young-people-news-consumption/): We break down the five key insights from the Reuters Institute report and what they mean for organisations trying to reach younger audiences.
- [How to tell stories that stick: key takeaways from our storytelling masterclass](https://cleareurope.eu/news/storytelling-masterclass-takeways/): Read the main takeaways from our masterclass on ‘How to Tell Stories That Stick’ with Danny Scheinmann.
- [Why storytelling will be central to policy influence in 2026](https://cleareurope.eu/news/storytelling-influence-policy/): Discover how storytelling is emerging as the most powerful tool for shaping influence in 2026.  
- [6 tips for using TikTok to grow your digital audience](https://cleareurope.eu/news/using-tiktok-grow-digital-audience/): Let’s explore some of the ways you can use TikTok to grow your digital audience.
- [Measuring up:  6 metrics to track on social media](https://cleareurope.eu/news/measuring-metrics-social-media/): Understanding what’s worth measuring - and what’s worth skipping - when it comes to your social media efforts.
- [5 tips for getting more newsletter subscribers](https://cleareurope.eu/news/5-tips-getting-newsletter-subscribers/): Here are our five tips for getting more eyeballs on your newsletter content.
- [10 Tips for clear communication](https://cleareurope.eu/news/tips-clear-communication/): Check out our infographic on the ten commandments for clear communication.
- [Emojis for EU communications](https://cleareurope.eu/news/eu-communications-emojis/): Brussels needs its own set of emojis to cut through all the EU jargon. Here are our suggestions for relatable EU emojis.
- [Why the EU should be on TikTok](https://cleareurope.eu/news/why-eu-commission-on-tiktok/): The European Union shouldn’t dismiss the new social network as just child’s play. Here are three reasons why the European Union should start TikToking.
- [Getting started with Instagram advertising](https://cleareurope.eu/news/getting-started-instagram-advertising/): How to grow your audience on social media’s most visual platform.
- [How to write memorable speeches](https://cleareurope.eu/news/how-write-memorable-speeches/): Here are our three insights on how to structure a speech that will stick in your audience's mind.
- [Three of the best speeches ever written](https://cleareurope.eu/news/best-speeches-ever-written/): We asked some of our speechwriting and public speaking coaches to share their favourite speeches.
- [How to write punchy op-eds](https://cleareurope.eu/news/how-to-write-puchy-oped/): Here are our six top tips on crafting op-eds that convince and connect.
- [Four ways European politicians can connect better with young people](https://cleareurope.eu/news/european-politicians-connect-young-people/): With European elections around the corner, Brexit still up in the air and populism spreading like wildfire in mainstream politics, the EU has hit an inflection point. So how can we reach young people in an authentic way?
- [12 reasons why you should hire a journalist](https://cleareurope.eu/news/why-hire-journalist/): In the past decade, tens of thousands of reporters have lost their jobs. This may be bad news for journalism, but it’s good news for many other professions, which will benefit from the wealth of skills and experience reporters bring to the workplace.
- [What you need to know before doing a media interview](https://cleareurope.eu/news/what-need-know-before-media-interview/): The problem most people have talking to journalists is not one of delivery, but of content. Even when you’re sure what your main messages are, never do an interview without evidence to back up your key points.
- [5 reasons for organisations to consider working with influencers](https://cleareurope.eu/news/reasons-work-influencers/): Organisations can greatly benefit from working with an influencer in their respective space. It’s not necessarily for everyone, of course, but there are certainly opportunities out there for organisations that work outside of the direct-to-consumer landscape. Let's explore.
- [How to communicate during a crisis](https://cleareurope.eu/news/how-communicate-during-crisis/): Speakers Amadeu Altafaj and Jo Sullivan explain how to ‘Keep Calm and Carry On’ during - and beyond - a crisis.
- [How to make your quotes quotable](https://cleareurope.eu/news/how-make-quotes-quotable/): A few tips on how to craft a cracking quote, and learn how to write sticky soundbites.
- [How to write clearly about almost anything](https://cleareurope.eu/news/how-write-clearly-about-anything/): Nothing is too complex to write clearly about if you follow these tried and tested rules.
- [How to write a killer CV: 15 dos and don’ts](https://cleareurope.eu/news/write-cv-dos-donts/): Reading CVs and cover letters is like smoking cigarettes – one or two won’t harm you but constant exposure will.
- [12 tips on how to work with TV journalists](https://cleareurope.eu/news/tips-work-tv-journalists/): Television journalists need experts that are available at short notice, know what they are talking about and can express themselves clearly and concisely.
- [7 tips for fighting fake news](https://cleareurope.eu/news/7-tips-fighting-fake-news/): Fake news is a scourge spread with lightning speed thanks to social media. In this guest article, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation and dubious claims.
- [Interview with our trainer Danny Scheinmann](https://cleareurope.eu/news/interview-trainer-danny-scheinmann/): Danny Scheinmann is a professional storyteller, theatre actor, film-maker, bestselling novelist and an award-winning screenwriter
- [How Trump ripped up the media relations playbook](https://cleareurope.eu/news/trump-ripped-media-relations-playbook/): Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.
- [Interview with our trainer Isabelle Leonard](https://cleareurope.eu/news/interview-trainer-isabelle-leonard/): Isabelle Leonard is a passionate public relations practitioner whose career has spanned two continents.
- [Everything you wanted to know about the Brussels Press Corps](https://cleareurope.eu/news/things-know-brussels-press-corps/): Clear Europe has obtained a treasure trove of up-to-date statistics from well-placed EU sources – who requested anonymity. Here are the highlights.
- [Interview with our trainer John Holland](https://cleareurope.eu/news/interview-trainer-john-holland/): John Holland is a former journalist turned media advisor who loves telling stories, listening to stories and being in the middle of stories.
- [How investigative comedy is changing the news](https://cleareurope.eu/news/ha-ha-journalism/): Read more about the rise of investigative comedy.
- [10 tips for organising conferences](https://cleareurope.eu/news/tips-organising-conferences/): Discover why most conferences are so boring and ten ways to make them less torturous.
- [Explaining the EU: united in complexity](https://cleareurope.eu/news/explaining-eu/): With over 20 years working closely with the European Union, I thought I could explain what it is all about succinctly. How wrong I was.
- [The art of storytelling with Danny Scheinmann](https://cleareurope.eu/news/art-storytelling-danny-scheinmann/): We are all storytelling animals. There is something in all of us that just wants to know what happens next.
- [Experiencing writer’s block? Take some tips from the greats](https://cleareurope.eu/news/tips-fight-writers-block/): Find out what some of the greatest authors have to say about the art of writing.
- [10 things you need to know about the EU Press Corps](https://cleareurope.eu/news/10-things-about-brussels-press-corps/): I have picked out 10 essential facts you need to know about the journalists who report on the EU.
- [22 ugly EU jargon words to avoid](https://cleareurope.eu/news/eu-jargon-words-avoid/): Here are 22 commonly used EU jargon words, with examples, why they are problematic, and clearer alternatives.
- [Brussels Media: The breakdown](https://cleareurope.eu/news/news-brussels-media-breakdown/): Find data on the gender, nationality and type of media journalists work for and how these figures have changed over the past decade.
- [The myth of the shrinking EU Press corps](https://cleareurope.eu/news/myth-shrinking-eu-press-corps/): Remember all those scary stories about dwindling press numbers in Brussels a few years ago? Well, turns out they were wrong.
- [How to write clearly](https://cleareurope.eu/news/how-write-clearly/): Discover our 10 tips on how to write clearly.
- [‘In Brussels No One Can Hear You Scream’](https://cleareurope.eu/news/borgen-on-brussels/): Is reporting the EU really "mission impossible," or are editors simply too quick to dismiss it as too complicated and unsexy for their audiences?

## Pages
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- [Contact](https://cleareurope.eu/contact/): Contact UsWant to talk? Got a specific request?We’re here to help! Whether you’d like to receive a tailored quote, have a question that’s not covered in our FAQ or simply want to know more about Clear Europe, you’ve come to the right place.FAQsAbout Clear EuropeReach outIf you’re getting in touch about a course, please include more details in your request (course name, timeline, format, number of participants, etc.)
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- [Trainers](https://cleareurope.eu/trainers/): Our TrainersAt Clear Europe, we might be biased, but we don’t shy away from saying we have some of the best trainers out there.Our trainersOur trainers have a 93% approval rating!With us, you can always expect three things:Our trainers’ achievements are nothing short of amazing.From directing award-winning films to writing best-selling novels, interviewing prime ministers, and reporting from extreme conditions such as the Gulf War in Baghdad, the siege in Sarajevo, and the genocide in Rwanda.
- [Clients](https://cleareurope.eu/clients/): In addition to training, we also provide writing and editing services for clients. Over the years we have edited Allianz’s quarterly and annual reports, written the global style guide for Heineken, drafted speeches for CEOs at Generali and provided the Council of the EU with a template for writing more impactful press releases.Case StudiesOur case studies highlight how meticulously we prepare for workshops to ensure they are tailored to the needs of our clients.They also show how focused we are on impact – because we are in the business of improving the way you communicate, not ticking boxes or providing off-the-shelf training.
- [Newsletter Subscription](https://cleareurope.eu/newsletter-subscription/): Let's stay connectedThe latest news, tips and updates from Clear Europe, straight to your inboxJTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjYlMjIlMjB0aXRsZSUzRCUyMnRydWUlMjIlNUQ=
- [Courses](https://cleareurope.eu/courses/): Our CoursesAt Clear Europe, we provide practical, interactive and customised media and communication training anywhere in the world.Our coursesWant to kick off your training?Get in touchFrom nailing interviews to mastering social media and speaking confidently in public – we’ve got you covered.Our 20+ courses are designed to help you write, speak and communicate clearly, concisely and convincingly.
- [About](https://cleareurope.eu/about-us/): About Clear EuropeClear Europe is one of the leading media and communication training companies in Europe.We offer over 20 courses ranging from how to write clearly to how to speak confidently in public.Our aim is to equip you with the concrete skills you need to communicate better – whether it’s mastering social media, crafting sticky messages or working more effectively with journalists.
- [Home](https://cleareurope.eu/): Our scope may have changed, but our mission remains the same: to make communication clearer, simpler and more impactful.Learn more about usA team that caresTrainers who inspireTraining that transformsThat's Clear EuropeLatest NewsDiscover the latest news and expert insights on writing, communications, social media and moreCheck all newsLet's stay connectedThe latest news, tips and updates from Clear Europe, straight to your inboxJTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjYlMjIlMjB0aXRsZSUzRCUyMnRydWUlMjIlNUQ=Get in touch

## Courses
- [Thought Leadership Training](https://cleareurope.eu/courses/thought-leadership-training/): How to position yourself as a trusted voice in your field and craft stories that resonate
- [LinkedIn Thought Leadership](https://cleareurope.eu/courses/linkedin-thought-leadership/): How to build a strong, credible and influential presence on LinkedIn
- [Public Speaking](https://cleareurope.eu/courses/public-speaking/): How to speak clearly and confidently in public
- [Presentation Skills](https://cleareurope.eu/courses/presentation-skills/): How to deliver presentations that leave a lasting impression
- [On Camera Training](https://cleareurope.eu/courses/on-camera-training/): How to tell your story clearly and confidently in front of the camera
- [Message Development](https://cleareurope.eu/courses/message-development/): How to craft clear, concise and compelling messages that stick
- [Communication Strategy](https://cleareurope.eu/courses/communication-strategy/): How to craft a communication strategy that is clear, targeted and achieves your goals
- [Writing with AI](https://cleareurope.eu/courses/writing-with-ai/): How to use AI to write efficiently and effectively, without losing the human touch
- [Writing Clearly](https://cleareurope.eu/courses/writing/): How to write clearly, concisely and convincingly
- [Web Content Writing](https://cleareurope.eu/courses/web-content-writing/): How to write website content that is easy to read, find and share
- [Video Shooting and Editing](https://cleareurope.eu/courses/video-shooting-editing/): How to shoot and edit videos professionally, made simple
- [Storytelling](https://cleareurope.eu/courses/storytelling/): How to harness the power of stories to connect with and captivate audiences
- [Speechwriting](https://cleareurope.eu/courses/speechwriting/): Learn to write speeches that engage, enlighten and entertain your audience
- [Social Media Training](https://cleareurope.eu/courses/social-media-training/): How to use social media to boost your online presence
- [Social Media Advocacy](https://cleareurope.eu/courses/social-media-advocacy/): How to run social media campaigns that influence policymaking
- [Press Release Writing](https://cleareurope.eu/courses/press-releases/): How to write snappy, newsworthy and attention-grabbing press releases
- [Op-Ed Writing](https://cleareurope.eu/courses/op-ed-writing/): How to write short, sharp opinion pieces that persuade
- [Media Training](https://cleareurope.eu/courses/media-training/): How to prepare for media interviews and reply to journalists’ questions cooly, clearly and concisely
- [Media Relations](https://cleareurope.eu/courses/media-relations/): What makes reporters tick and how to work with them to get more and better coverage
- [LinkedIn Training](https://cleareurope.eu/courses/linkedin-training/): How to build stronger relationships with Brussels reporters to secure more media coverage
- [EU Media Relations](https://cleareurope.eu/courses/eu-media-relations/): How to build stronger relationships with Brussels reporters to secure more media coverage
- [AI for Communicators](https://cleareurope.eu/courses/ai-for-communicators/): How to use AI to work smarter and communicate more effectively
- [Crisis Communication](https://cleareurope.eu/courses/crisis-communication/): How to communicate quickly, clearly and confidently during a crisis

## Trainers
- [Yacine Kouhen](https://cleareurope.eu/trainers/yacine-kouhen/): Creative copywriter, coach and communication expert
- [Solenn Honorine](https://cleareurope.eu/trainers/solenn-honorine/): Former journalist, communication & media expert
- [Sebastián Rodríguez](https://cleareurope.eu/trainers/sebastian-rodriguez/): AI trainer & campaign advisor
- [Sarah Murphy Madia](https://cleareurope.eu/trainers/sarah-murphy-madia/): Journalist, editor and information integrity expert
- [Rhea Wessel](https://cleareurope.eu/trainers/rhea-wessel/): Writer, trainer and thought-leadership strategist
- [Paul Meller](https://cleareurope.eu/trainers/paul-meller/): Journalist, trainer and communication consultant
- [Nicholas Bruneau](https://cleareurope.eu/trainers/nicholas-bruneau/): Communications consultant, author and board director
- [Merícia Teles](https://cleareurope.eu/trainers/mericia-teles/): Digital expert and communication trainer
- [Lilit Poghosyan](https://cleareurope.eu/trainers/lilit-poghosyan/): Narrative strategist, adviser and trainer
- [Joanna Sullivan](https://cleareurope.eu/trainers/joanna-sullivan/): Communication advisor and media trainer
- [Jacques Foul](https://cleareurope.eu/trainers/jacques-foul/): Communication strategist and trainer
- [Isabelle Leonard](https://cleareurope.eu/trainers/isabelle-leonard/): Communication advisor and media trainer
- [Gareth Harding](https://cleareurope.eu/trainers/gareth-harding/): Business owner, media trainer and journalism professor
- [David Labi](https://cleareurope.eu/trainers/david-labi/): Storyteller, consultant and trainer
- [David Grunewald](https://cleareurope.eu/trainers/david-grunewald/): AI trainer and university lecturer
- [Danny Scheinmann](https://cleareurope.eu/trainers/danny-scheinmann/): Storyteller, actor, film maker, writer and trainer
- [Bryan Carter](https://cleareurope.eu/trainers/bryan-carter/): Journalist and filmmaker
- [Brandon Mitchener](https://cleareurope.eu/trainers/brandon-mitchener/): Trainer, consultant and journalist
- [John Holland](https://cleareurope.eu/trainers/john-holland/): Communication advisor and media trainer

## Case Studies
- [The UN Refugee Agency (UNHCR)](https://cleareurope.eu/case-studies/un-refugee-agency/): When UNHCR asked us to help their Brussels team communicate better, we jumped at the chance. Because, while we always enjoy training, we especially enjoy training for a good cause.Over the course of several months we delivered four training sessions for UNHCR: on crafting a communication strategy, working with journalists, writing press releases and drafting social media copy. And the client was delighted at the difference the trainings made to their team’s communication skills.UNHCR's Feedback“Clear Europe delivered as promised - and more. They gave me and my colleagues the tools and tricks to communicate more clearly and impactfully both on and offline. The trainings were informative, inspiring and also a lot of fun!”Maeve Patterson Communications & Advocacy Officer, UNHCRThe TrainersDiscover more about the trainer who led one of the workshops.Get to know our trainersWant to upgrade your communication skills?Discover our ctrategic communication courseCommunication StrategyCurious what other clients say about us?Read their testimonialsOur clientsNeed to know more?Get in contactContact us
- [IOM: International Organisation for Migration](https://cleareurope.eu/case-studies/international-organisation-migration/): When we talk about going the extra mile for our clients, we're not kidding.Our media training for officials from the UN International Organization for Migration in Erbil was all set for mid-June 2025 when Israeli and American bombs rained down on Iran, blocking Iraqi airspace. ‘No problem to push back to July,’ said our trainer John Holland - who is no stranger to conflict in the Middle East, having covered the first Gulf War in 1991 as a correspondent. However, just as John's flight was approaching Erbil, the airport was attacked by drones, forcing his plane to make an abrupt U-turn to Turkey.
- [Heineken](https://cleareurope.eu/case-studies/heineken/): In June 2019, we provided a writing and storytelling workshop for global beer brand Heineken in their Amsterdam HQ.Over the course of a day, our trainers Danny Scheinmann and Gareth Harding spoke to a large group of senior communicators within the company who were looking to sharpen their storytelling and writing skills. Through a series of interactive exercises and role plays we showed participants how to craft powerful stories and connect with audiences. And in the writing workshop we focused on how to master the ABCs of good writing: accuracy, brevity and clarity.
- [Generali](https://cleareurope.eu/case-studies/generali/): It was a pleasure to work with Generali over the course of two months to improve how CEOs at the Italian insurance giant tell more personal and powerful stories.Our storytelling trainer Danny Scheinmann fronted three webinars on how to tell and deliver compelling stories, while Managing Director Gareth Harding provided senior management with coaching on writing more engaging and memorable speeches.