Are you a PR guru? Take the test and see the results!
Always send press releases as attachments to emails.
Opening attachments takes time. Always send press releases in the body of the email.
Quotes in press releases should contain opinions, not facts.
Quotes should be quotable. Strong opinions in colourful language please.
Jargon in press releases shows you are an expert in the field.
Avoid jargon because your audience may not know and care about the issue as much as you do. #curseofknowledge