You probably know us as one of Europe’s leading providers of media, journalism and communication training. But did you know we also provide copywriting services ranging from writing speeches to drafting op-eds to editing annual reports for companies such as Qualcomm and Allianz? If you have a conference that needs writing up, a text that needs editing or an article that needs to be written, contact us and we’ll assign one of our writers to help you out.
Fake news is a scourge spread with lightning speed thanks to social media. In this guest article, Ethical Journalism Network DirectorAidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation and dubious claims.
Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.
Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.
Paul Schuchhard is a digital media consultant with an eye for development. Originally a lobbyist, Paul fell into a career with media after being bored by the monotony of a traditional public affairs job. He seized an opportunity with APCO in the late 90s to develop the company’s online presence and from there made the rush headfirst into digital media. Paul has worked with companies such as Philip Morris International, Interel, the European Internet Foundation, and Burson-Marsteller. An enthusiast of Netflix ad ebooks, Paul has watched the Internet and digital technology grow from its inception. Today Paul is the owner of EUIQ, which specializes in public affairs and communication strategies for digital campaigns. Paul is also a trained psychologist and teaches his clients how to avoid a career burnout.
HOW JOURNALISTS HAVE BECOME HOOKED ON SOCIAL MEDIA
Almost half of journalists and media professionals say they couldn’t work without social media, yet many believe it has affected their productivity and is undermining traditional journalistic values, a new Cision report finds. The study also finds that the overwhelming majority of reporters prefer to be pitched by email, not phone. No time to read the report? We’ve condensed its main findings for you.
Journalists and media professionals are increasingly turning to social media to publish and promote their work, yet more than half say it has affected their productivity and is undermining traditional journalistic values. These are some of the key findings from Cision’s Global Social Journalism Study 2016, which explores the ways social media affects how journalists and media professionals work and how they communicate with PR professionals.
Most of those surveyed believe social media has ‘fundamentally changed their role as journalists and enables them to be more engaged with their audiences’. Over half of respondents in France and Canada and 48% in the US say they cannot conduct their work without social media, yet the majority of those surveyed don’t agree that social media has made them more productive at work.
Join us as actor, author and film director Danny Scheinmann (pictured above) leads a free, two-hour masterclass on the importance of storytelling for business on Monday 13th June. Danny will also be signing copies of his latest novel The Half Life of Joshua Jones over bubbles and nibbles.
SILICON JOURNALISM – HOW TECH COMPANIES ARE BECOMING MEDIA GIANTS
Social media and tech giants like Facebook, Google, Apple and Snapchat are moving forcefully into the journalism business by publishing news on their mobile apps. This could be good news for users, who stand to benefit from faster, richer news. Some publishers could also gain extra revenue from more viewers and readers of their products – especially younger ones – on mobile devices.
But there are obvious risks too. With the tech and social media firms hosting the news, publishers will see less traffic and therefore less advertising on their sites. Smaller news producers lacking the resources to produce content for the new platforms could be shut out of the game. There is also the threat that these Silicon Valley mega-firms will move from distributing news to producing it, a move that could crush even the biggest media players.
Since the advent of the Internet just over 20 years ago the journalism industry has been revolutionised by new technologies such as smartphones and tablets. It has been disrupted by the emergence of major new players such as Huffington Post and Buzzfeed. It has been hit by the slump in advertising revenues and the collapse of newspaper readership. And publics used to being broadcasted to on media companies’ terms have now become “the people formerly known as the audience” in Jay Rosen’s memorable phrase.
Welcome to the first edition of our newsletter, which we hope to make a regular thing. If you don’t already subscribe, please do so here.
The latest novel by our storytelling trainer Danny Scheinmann – The Half Life of Joshua Jones – will be published on March 24. Danny, an actor, film director and best-selling author will lead a storytelling masterclass and sign copies of his book in our offices on June 13. More details to follow.
PITCHING TO JOURNALISTS IN A SOCIAL MEDIA WORLD
When pitching a story to journalists, email is the preferred medium. A recent study showed that nine out of 10 journalists prefer this method over social media and phone pitches. See our analysis here.
Aside from media training and copywriting, our Managing Director Gareth Harding has been busy producing articles for POLITICO, the EUobserver and others. Enjoy three of his latest posts below.
Dear American Voters: Welcome to Europe As Donald Drumpf sends shockwaves across the world by upending party politics, read Gareth’s thoughts on how the polarisation of American politics mirrors that of Europe.
Ha Ha Journalism: John Oliver The ‘Last Week Tonight’ host may deny he is a reporter but his unique brand of investigative comedy proves John Oliver is guilty of ‘committing acts of journalism.’
The EU in Limbo “The EU is in danger of becoming little more than a glorified think-tank.” Gareth on the tough choices facing the EU.
GMF MEDIA TRAINING
Media training can be fun – as young politicians from both sides of the Atlantic discovered at this German Marshall Fund workshop
CYPRIOT JOURNALISTS VISIT
Cypriot journalists meeting EU Commissioner Stylianides at the end of a Brussels study trip organised for the US Embassy in Nicosia
REWRITE OR RETHINK?
Communication adviser Mathew Lowry wrote a guest blog for Clear Europe on why you should re-think before just reposting your blog across each social media platform.
Clear Europe is delighted to be advising environmental NGO FERN on how to sharpen its message on the importance of forests in combating climate change. We are also working with the European Commission to make its European Development Days conference in June a success. If you need help fine-tuning your messages or making them more media-friendly, don’t hesitate to contact us.
TRAINER PROFILE – JOHN HOLLAND
One of our most experienced trainers is John Holland, a former journalist turned media adviser who loves telling stories, listening to stories and being in the middle of stories. Check out his profile below.