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Trainer Profile: Jelle Annaars

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Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.

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Trainer Profile: Jon Worth

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Our social media trainer Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing and online policy advocacy. He has written columns for POLITICO Europe, The Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but makes speeches, presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. Read More

Clear Europe is Hiring

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We are looking for a Communication and Business Development Manager to join our small but growing team in Brussels. Our ideal candidate is someone who is media-savvy, super-techy, passionate about clear communication and enthusiastic about promoting an exciting young company. You will have at least three years experience working in business development, consultancy, marketing or communication and be comfortable multitasking in a startup environment.

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Trainer Profile: Isabelle Leonard

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Isabelle Leonard is a passionate public relations practitioner whose career has spanned two continents. Specialising in crisis communication, the highlight of Isabelle’s career came in 2006 when she won the European Sabre award. Commonly known as the Oscars of Communication, Isabelle beat four other competitors for the honour. In the past, Isabelle has worked for organisations such as the Guggenheim Museum in New York where she worked on making films for temporary exhibits. One year later she moved back to Brussels and began working for Interel, where she was a senior consultant for international clients. Today, Isabelle owns her own communication firm, Art & Facts, combining her love for public relations with her love of art. Isabelle’s next project will be to move into documentary making – in between giving clients advice on how to construct PR plans of course.

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May Newsletter

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STORYTELLING MASTERCLASS AND BOOK SIGNING

Join us as actor, author and film director Danny Scheinmann (pictured above) leads a free, two-hour masterclass on the importance of storytelling for business on Monday 13th June. Danny will also be signing copies of his latest novel The Half Life of Joshua Jones over bubbles and nibbles.


SILICON JOURNALISM – HOW TECH COMPANIES ARE BECOMING MEDIA GIANTS

After Facebook’s recent launch of Instant Articles, we look at how tech companies are becoming more influential in the media industry. As platforms like Snapchat become publishers, what effect will this have on journalism?

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Trainer Profile: Elizabeth Van Den Bergh

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Hailing from Flanders, Elizabeth Van Den Bergh is a freelance communication consultant and trainer. At the age of 29 Elizabeth was named a deputy director for BIP Huis van het Gewest and two years later went on to lead her own PR team at Mostra Communications. While team leader she worked on projects such as the European Year Against Poverty and the International Year of Biodiversity. Elizabeth is fluent in Dutch, English, French and Italian. Awarded Competent Communicator at Toastmasters, she is also a trained public speaker.

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Trainer Profile: John Holland

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John Holland is a former journalist turned media advisor who loves telling stories, listening to stories and being in the middle of stories. A former United Press International bureau chief in Vienna, John was also senior correspondent and Frankfurt bureau chief for CNBC Europe as well as a radio correspondent for CBS News. He has interviewed dozens of prominent figures, including CEOs, prime ministers and the former President of Serbia Slobodan Milošević. John’s career has spanned many continents, with the highlights including reporting live from Baghdad during the first Gulf War, being in Prague when the communist government fell in 1989 and covering the Rwandan genocide. He now helps clients master media interviews, speak more confidently in public and tell better stories.

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Next Course: Blogging Basics

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Almost everyone feels they should blog, but many don’t know why and few really know how.

In our next open course on December 11, well-known blogger and social media trainer Jon Worth will explain how to write successfully online and promote it via social media. During the day-long class, you will learn the main techniques of effective online writing and linking – and using photos and video to illustrate content on the web. Then Jon will walk you through how to get your blogs seen on major social networks such as Facebook, Twitter and LinkedIn.

The training will be hands-on, not theoretical, with participants learning how to write online articles effectively using a secure WordPress blog created just for the course. Later, those articles will be automatically deluged with comments and learners will choose what to approve (or not) and how to reply (or not).

For a more detailed description of the course and the day’s programme, click here.

The cost of the day course will be €285. Cava is included, VAT is not! If you are interested in taking part, please contact us.

 

‘In Brussels No One Can Hear You Scream’

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If you are interested in politics, journalism and communications then you are probably a big fan of Borgen – the Danish TV show about a female politician and the reporters, officials and spin-doctors circling around her.

As I was struggling with the opening paragraph of a book chapter I’m writing on reporting the European Union, I remembered a scene from an earlier episode of Borgen – entitled ‘In Brussels No One Can Hear You Scream’ – that speaks volumes about how the EU is viewed by large chunks of the press and public.

Journalist Katrine Fonsmark believes she can reveal who Prime Minister Birgitte Nyborg is going to nominate as the next Danish commissioner to the EU. It is a scoop, so at the daily editorial meeting of her populist newspaper Ekspres, she proposes to run with it to fellow reporter Hanne Holm and Editor-in-chief Michael Laugesen.

This is a transcript of what follows:

Laugesen: No one wants to read about the EU. It’s too complicated and unsexy.

Holm: Complicated? Oh come on, the prime minister is appointing a commissioner.

Laugesen: The Danes know nothing about it.

Fonsmark: So let’s enlighten them. The Commission helps legislate in the EU. Let’s write about it.

Laugesen: People only want to hear about salaries and corruption in the EU.

Anyone who has tried to report the EU for a newspaper outside Brussels will recognise Laugesen’s reaction. But is it necessarily true – let alone right? Does the public only want to hear about ‘salaries and corruption’ in the EU? Is Europe simply too ‘complicated and unsexy’ for readers and viewers?

With just over six months until the next European Parliament elections and the prospect of a referendum on EU membership looming in Britain, these questions matter. So we’d like to know whether you think reporting the EU is ‘mission impossible’ or a challenge journalists and editors simply cannot ignore?

 

 

Next Course: How to Communicate

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Our next open course on Wednesday November 6 aims to teach you the basic building blocs of communicating clearly, succinctly and successfully. Over three hours -from 3 to 6 pm- we will look at:

  • What is your communications goal?
  • Who is your target audience?
  • What are you central messages? And how do you get people to notice and remember them?
  • What tools will you use to convey your message?

The training will be led by Isabelle Leonard, an expert in crisis communications. It is free of charge, although we will be shooting some video of the course for our website.

If you are interested in taking part in the training, please contact us.