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Tag Blogging

Trainer Profile: Jelle Annaars

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Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.

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Trainer Profile: Jon Worth

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Our social media trainer Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing and online policy advocacy. He has written columns for POLITICO Europe, The Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but makes speeches, presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. Read More

Before you Repost it Rethink It

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Reposting your blog on LinkedIn and Medium is a no-brainer. Which is precisely the problem – it takes no brains.

Reposting your blog post to platforms like LinkedIn and Medium expands exposure for your ideas, company or whatever else you’re trying to promote, at almost zero added cost.

This is particularly the case on LinkedIn, where the algorithm almost certainly rewards rePosts over Shares to get more content into its rotting walled garden.

So why not do it?

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Next Course: Blogging Basics

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Almost everyone feels they should blog, but many don’t know why and few really know how.

In our next open course on December 11, well-known blogger and social media trainer Jon Worth will explain how to write successfully online and promote it via social media. During the day-long class, you will learn the main techniques of effective online writing and linking – and using photos and video to illustrate content on the web. Then Jon will walk you through how to get your blogs seen on major social networks such as Facebook, Twitter and LinkedIn.

The training will be hands-on, not theoretical, with participants learning how to write online articles effectively using a secure WordPress blog created just for the course. Later, those articles will be automatically deluged with comments and learners will choose what to approve (or not) and how to reply (or not).

For a more detailed description of the course and the day’s programme, click here.

The cost of the day course will be €285. Cava is included, VAT is not! If you are interested in taking part, please contact us.