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10 Things You Need To Know About The EU Press Corps

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Thanks to the 50-60 people who came to the launch of ‘Mapping European Foreign Correspondence‘ at the Brussels Press Club today. The book, which is edited by Professor George Terzis and published by Routledge, is the first Europe-wide study of foreign correspondents and their reporting. Many who attended the launch asked if I could send data from the chapter about the Brussels press corps, which I co-authored with Prof. Terzis. Rather than post my presentation, I have picked out 10 essential facts you need to know about the journalists who report on the EU. Unless otherwise specified, the data is from the ‘Directory of Journalists Accredited to the European Institutions’ issued by the European Commission in May 2012. If there are are any errors, don’t hesitate to tell us. Read More

Five Social Media Trends you Need to be Ready for in 2015

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According to research done by Duke University  in 2014, companies spend around 9% of their advertising budget on Facebook and Twitter ads, and that spending will increase to more than 13% in 2015.

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It’s obvious that companies understand that some of their budget needs to be spent on social media, but about half of the marketers interviewed stated they have a hard time justifying that investment because it doesn’t show much value. Read More

Get Training in 2015!

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Along with drinking less, eating healthier and going to the gym more, why not make learning a new skill one of your New Year’s resolutions? 

Whether you’re interested in learning how to shoot and edit video, master media interviews, speak confidently in public or use social media professionally we have a smorgasbord of courses designed to teach you the practical skills you need to communicate better. Read More

How to Shoot and Edit Video – Next Course 15-16/12

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Need video content for your site but don’t have shooting or editing skills and can’t afford costly production companies?

Our next open course on December 15 and 16 aims to teach you the basics of video storytelling and how to film and edit professionally.

The two-day course features practical tips from experienced TV journalist and trainer Herve Verloes on how to get the best shots, compose sequences, edit your stories and upload them to the web. Click here for more information. Read More

Welkom Michiel!

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We are delighted to welcome Michiel van Hulten on board as our senior advisor.

Michiel is a Dutch-born, UK-educated consultant who has been involved in EU politics and communications for over 20 years. He was previously a Member of the European Parliament, chair of the Dutch Labour Party, head of government relations for Burson-Marsteller in Brussels and Managing Director of VoteWatch Europe. He is currently a visiting senior fellow at the London School of Economics and a well-known speaker and commentator on EU affairs. Read More

Next Course: Working with Journalists 18/11

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Are you terrified of journalists and perplexed by the rapid changes taking place in the media? If so, you are not alone. Reporters can be pretty intimidating and the media landscape is in constant flux.

So how can you feel more at ease with journalists and more at home in the brave new digital media world?

The aim of our next open course on November 18 is to help you understand what makes journalists tick and how to work with them to get more and better coverage. By the end of the day we want you to feel more comfortable dealing with reporters and more confident writing press releases, pitching stories and doing interviews. Read More

22 ugly EU jargon words we really hate

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Jargon is a form of linguistic cancer eating away at the European body politic.  If EU institutions are to stand any chance of reconnecting with disillusioned voters, they must  surgically remove jargon and communicate in clear, concrete language.

Unfortunately, this is easier said than done. Over the years, EU officials – and the tens of thousands of lobbyists, diplomats and even journalists who inhabit the Brussels bubble – have developed a bizarre, contorted language of their own. Dubbed ‘Eurospeak’ or ‘Euro-English,’ this lazy, alienating form of talking and writing relies on glueing together vague, abstract and often meaningless phrases like shards of a smashed vase, using long, complicated, show-off words where short, clear, simple ones will do and falling back on unintelligible jargon to express often simple ideas. Read More

Clear Europe is Hiring!

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Clear Europe is growing and we are looking for a communications consultant to help market the company, promote training sessions, produce presentations, update the website and social media, write and edit copy for clients, organise educational visits and attend events in Brussels. Read More

Next Course: Mastering Social Media 21/10

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Twitter, Facebook, LinkedIn and blogs have become vital tools for doing business and public affairs in Brussels. But do you know how to make the most of these platforms to influence policy makers and contribute to the EU debate?

Our next open course on October 21 will focus on how to master social media professionally and will be lead by renowned blogger and online communications consultant Jon Worth. By the end of the workshop you will be able to identify where discussions important to you and your organisation are taking place online, develop a strategy to fit social media into your overall communications planning and understand the main pros and cons of different platforms such as Twitter, blogs, Facebook, LinkedIn, Google+, Flickr and Youtube. Read More