March 13, 2017
February 28, 2017
HOW TRUMP HAS UPENDED MEDIA POLICY
Instead of telling the truth, Trump lies with shameless abandon. Instead of courting the electorate, he insults large chunks of it. And instead of currying favour with the press, he wages war on it. Our MD Gareth Harding on how Trump has broken almost every media relations rule and what this means for communication and PR professionals.
February 24, 2017
Danny Scheinmann is a professional storyteller, theatre actor, film-maker, bestselling novelist and an award-winning screenwriter. He’s an expert in storytelling techniques and has worked with large businesses such as Microsoft, Kingfisher and Nokia to help them use storytelling to engage with their audiences and make their messages stick. As an actor, Danny has performed at the National Theatre, Birmingham Repertory, Royal Shakespeare Company and in many film and TV shows. His debut novel, Random Acts of Heroic Love, was a bestseller in the UK, while his second book, The Half Life of Joshua Jones, was released last year.
February 22, 2017
Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.
Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.
January 27, 2017
NEWS & BOOZE
Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.
January 24, 2017
Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.
January 20, 2017
Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.
2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary’s word of the year, reflects a world where “objective facts have become less influential in shaping public opinion than appeals to emotion.” It also heralded the staggering decline in trust in traditional media.
Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:
November 22, 2016
Our social media trainer Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing and online policy advocacy. He has written columns for POLITICO Europe, The Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but makes speeches, presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. Read More