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March Newsletter

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FIGHTING FAKE NEWS

Fake news is a scourge spread with lightning speed thanks to social media. In a guest article for Clear Europe, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation, and dubious claims. Read Aidan’s 7 tips for fighting fake news.

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7 tips for fighting fake news

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Fake news is a scourge spread with lightning speed thanks to social media. In this guest article, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation and dubious claims.

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February Newsletter

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HOW TRUMP HAS UPENDED MEDIA POLICY

Instead of telling the truth, Trump lies with shameless abandon. Instead of courting the electorate, he insults large chunks of it. And instead of currying favour with the press, he wages war on it. Our MD Gareth Harding on how Trump has broken almost every media relations rule and what this means for communication and PR professionals.

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Trainer Profile: Danny Scheinmann

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Danny Scheinmann is a professional storyteller, theatre actor, film-maker, bestselling novelist and an award-winning screenwriter. He’s an expert in storytelling techniques and has worked with large businesses such as Microsoft, Kingfisher and Nokia to help them use storytelling to engage with their audiences and make their messages stick. As an actor, Danny has performed at the National Theatre, Birmingham Repertory, Royal Shakespeare Company and in many film and TV shows. His debut novel, Random Acts of Heroic Love, was a bestseller in the UK, while his second book, The Half Life of Joshua Jones, was released last year.
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How Trump ripped up the media relations playbook – and what this means for PR folk

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Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.

Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.

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January Newsletter

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NEWS & BOOZE

Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.

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Trainer Profile: Jelle Annaars

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Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.

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Five Takeaways From Reuters’ 2017 Trends Report

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Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.

2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary’s word of the year, reflects a world where “objective facts have become less influential in shaping public opinion than appeals to emotion.” It also heralded the staggering decline in trust in traditional media.

Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:

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November Newsletter

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STORYTELLING SUCCESS

Our storytelling trainer – actor, novelist and film director Danny Scheinmann – produced an original film telling real life stories of people living with psoriasis. The film was made in association with the See Psoriasis: Look Deeper campaign which looks at the wider impact of living with the skin disease.

If you want to know how to captivate your audience, check out Pixar’s 10 storytelling rules. Or take our Powerful Storytelling course with Danny and learn to harness the power of stories to drive home your message and boost your business. Read More